SSE12 Oct 2011 16:11
SSE to provide jolt to cosy electricity market
Date: Wednesday 12 Oct 2011
LONDON (ShareCast) - SSE, the utility company formerly known as Scottish and Southern Electricity, has confirmed press reports that it is to shake up the UK power market by putting its electricity supply up for auction on the open market.
SSE described the move, which will put pressure on other suppliers to follow suit, as a "new and transparent approach to the management of its electricity supply and demand requirements."
The company will phase in the auction of all of its electricity supply in the UK's day-ahead wholesale market, and will also purchase all of the electricity required by its household customers from the same market.
SSE aims to begin this approach by trading a proportion of its total electricity supply and demand by Friday 14 October 2011, and by the end of November the company expects around a quarter of its supply and demand will be traded in this way. The group hopes to move completely over to the day-ahead wholesale market by the end of March, 2012.
"There has been a perception that SSE currently trades only the difference between its generation and its electricity demand in the wholesale day ahead market. Moving to an approach where gross volumes are clearly being traded, effectively means that SSE will eliminate this perception and provide a new level of transparency," the company said.
The group claims the new method will significantly improve the liquidity, depth and credibility of the market, and will assist in the creation of a robust and tangible pricing index.
That statement is likely to be music to the ears of industry regulator, Ofgem, which has been critical of the current system of selling electricity directly to customers who are signed up to long term contracts with a supplier, a business model which encourages suppliers to hike prices more swiftly than they reduce them.
The move should also please Labour party leader Ed Miliband who pledged last month at the party conference that the next Labour government would force energy companies to auction all of their electricity on the open market.
"This commitment from SSE will significantly improve the liquidity in the wholesale electricity market and help to address one of the perceived barriers to entry into the electricity supply market," claimed Alistair Phillips-Davies, SSE's Generation and Supply Director.
"If other energy companies adopt a similar approach, this commitment could lead to a transformation in the wholesale electricity market in Great Britain," Phillips-Davies added.