RE: Tw29 Oct 2022 11:17
Girdz
This is from the RNS.
***Bidstack Group Plc (AIM: BIDS), the native in-game advertising group, is delighted to announce a landmark commercial partnership with Azerion, the leading pan-European digital entertainment and media platform, who will be the exclusive commercial partner across Bidstack's inventory over the next two years.
The agreement, thought to be one of the industry's largest programmatic in-game advertising deals, will give Azerion's SSP and sales teams exclusive access to all of Bidstack's advertising formats and will see the company become Bidstack's sole external reseller. ***
What does the significance of the word EXTERNAL mean?
Is that the basis of the dispute
Do AZ think they have right to sell everything
But BIDS are like nah, we can sell as much of our own inventory as we want
So new sales team are in house people
So does not effect the AZ deal
or do it?