Member Info for MikeyInvester

Https://www.valeo.com/en/valeo-secures-contract-for-next-generation-radar-technology-with-north-american-oem/

Let's hope our tech is in this too!

Https://www.valeo.com/en/how-are-autonomous-vehicles-accelerating-the-future-of-mobility/

Bluecruise expansion- interesting

Https://ibusiness.news/news/2026-06-18/seeing-machines-see-deepens-automotive-footprint-as-driver-monitoring-demand-accelerates/

Https://www.youtube.com/live/mmAkiWkaRn8?si=9eukW7lulQ0JMd0d

56.45 for SEE

Driver awareness systems are rapidly evolving as vehicles incorporate more advanced safety features, monitoring capabilities, and driver assistance technologies. But the challenge for automakers is no longer just adding new functions — it’s integrating those functions without increasing cost, complexity, or packaging constraints inside the vehicle.

Modern vehicles must support driver monitoring, occupant detection, digital visibility, and advanced safety features while maintaining clean interior design, aerodynamic efficiency, and scalable electrical architectures. As these requirements grow, engineers are looking for locations in the vehicle that can support multiple functions at once rather than adding new hardware for every feature.

One place where this convergence is happening quickly is the vehicle mirror. Positioned in the driver’s natural line of sight and centrally located within the cabin, the mirror is becoming a practical integration point for visibility, monitoring, and sensing technologies that support next-generation awareness systems.

Below are five critical challenges automakers encounter – and how the vehicle mirror is emerging as a pivotal solution:

Why This Matters for Automakers

As vehicles become more connected, automated, and feature-rich, improving safety and awareness will depend less on adding individual components and more on integrating systems intelligently.

The mirror’s position, visibility, and familiarity make it one of the most effective locations for combining outward visibility, driver monitoring, and interior cabin sensing into a single scalable architecture. What was once a simple reflective component is now evolving into a configurable platform that supports digital vision, monitoring, and next-generation safety technologies.

Learn how Magna’s mirror-integrated digital vision systems help automakers add advanced safety and sensing features without increasing interior complexity.

Https://www.magna.com/stories/blog/2026/inside-the-mirror--5-integration-challenges-reshaping-driver-safety-systems

Stifel analysts believe the existing OEM is likely Volkswagen, expanding across its brand estate, including Audi and Skoda, with implementation via rear-view mirrors to enable rapid deployment.

This matters because it demonstrates customer retention and upsell, not regulatory displacement.

European manufacturers have already locked in their driver monitoring suppliers ahead of the June deadline mandating the technology across new vehicle types.

Seeing Machines' expansion with an incumbent customer suggests the company has earned trust through product quality and execution rather than regulatory arbitrage.

Stifel estimates the company has driver monitoring systems in roughly 30% of vehicles registered for sale in Europe, even before regulatory compliance became mandatory.

The new deal points toward penetration reaching 50% or higher in the second half of this year. This asymmetry between market share and regulatory drivers suggests Seeing Machines has built something manufacturers value beyond compliance.

The production scope across China, the US and Europe underscores an overlooked truth: driver monitoring is becoming a global feature, not a European regulatory quirk. Only the EU has mandated it, yet manufacturers are adopting it worldwide.

This indicates the addressable market extends far beyond the 12.5 million vehicles that European OEMs will produce in 2026.

Peel Hunt noted that new contract wins are likely to emerge internationally or when incumbent suppliers make errors. Today's announcement inverts that logic. It shows incumbent suppliers retaining customers because they are performing well.

For a company still not yet consistently profitable, customer stickiness and expansion within existing relationships is a stronger signal of durability than new wins. That reframes the investment case from early-stage market capture to sustainable competitive positioning.

Stifel rates the shares 'buy' with a 10.5p price target, more than double the current 4.54p share price.

Well worth a read!

https://www.proactiveinvestors.co.uk/companies/news/1094102/seeing-machines-expansion-shows-stickiness-over-regulatory-tailwinds-1094102.html

Https://www.proactiveinvestors.co.uk/companies/news/1094090/seeing-machines-wins-31m-expansion-of-automotive-monitoring-programme-1094090.html

"Expansion across additional vehicle models" referenced in the Proactive post

Tobii is looking in bad shape with debt increasing and expiring credit facility:

https://www.hdinresearch.com/news/1557

Whilst I don't like to put other shares down, this could help other DMS providers, especially if manufacturers lose faith in Tobii with them not being able to produce the required DMS units.

Don't be surprised if we dont get the market reaction we are hoping for, US FED signaled rate hike later in year.

https://au.finance.yahoo.com/news/asx-preview-australian-shares-set-001348516.html

Coupled with risk of Iran/US deal not proceeding:

https://www.iranintl.com/en/202606158071

I really do hope that SEE get the credit they deserve though!

Starting in the second half of 2026 too! It just shows how late manufacturers have left issuing new/expansion contracts, with production starting in July.

$31 million is a sizable renewal and shows that existing manufacturer has faith in our product, brilliant news!

Thats should have read other not over btw

@UserSteve even so, coupled with more awards in the future, it's a good start. If we look at the over award programs won, the revenue from those is over approx. 3 years not 10 years.

It's interesting the new wins aren't using the Magna/SEE mirror solution, overhead console and steering mounted.

Https://www.londonstockexchange.com/news-article/SEE/seeing-machines-wins-two-new-japanese-oem-programs/17638446

Https://www.facebook.com/share/1AwdkEN2SZ/

Https://www.linkedin.com/mwlite/feed/posts/international-mining_caterpillar-signs-lidar-deal-for-mining-truck-activity-7471268009395879936-wH1t