Future is bright30 Aug 2018 20:13
Toople (LON: TOOP) is a new brand in the corporate telecom sector. The company was founded
by CEO Andy Hollingworth who spent a dozen years at TalkTalk. He sees a major opportunity in the SME market, especially those 5 million or more businesses with under 50 employees. Around half of these are still taking their telecoms service from the expensive legacy supplier BT, which provides Toople with a big target market to aim at. Toople can buy in wholesale broadband and telephony services, add on a 30 per cent gross margin and still significantly undercut the incumbent. The key enabler here is its proprietary Merlin software platform, which automatically connects a customer’s online order to the best provider and switches the services on. Low cost, price transparency, and an onshore help desk are the main selling points.