So sad AML still no further forward21 Jan 2025 18:55
AML team just don’t get it, they keep missing the opportunity to diversify.
A host of old hat styles still in the brand, names that are dated also.
They need to release a mass production car, not the overpriced DBX, a car that is affordable to so many car enthusiasts (I don’t mean cheap cheap).
Rolex did it with Tudor, yet they’ve missed this opportunity and tried to wrestle with the global market leaders who have this flexibility.
I doubt it’s not going to be long before they are registering insolvency, where the old couldn’t diversify with the new. Amazing brand, just missed all opportunities.