I've been following Trump media shares just for interest. It seems that management there have pushed back very successfully on short sellers. Why can't they do that here?
"It's an interesting thought. Borrow a ton of shares, flood the market pushing the price down. Let the nervous carry it on for you, threshold publication helps with that. Close the short out and take the profit."
Onsolidground. "Only surprise is that they also didn't reiterate their earlier message that THG should announce a share buyback". I can't see the sense in buying back shares when you are loss-making. Aren't you just adding to debt?