RE: And that way you're always a winner2 Feb 2026 13:21
By Xantha Leatham, Executive Science Editor
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TOMATOES and fruit could be stripped from pasta sauces and yogurts under Labour's sugar crackdown, supermarket bosses have warned
Government plans to label thousands of products containing sugar as
'unhealthy' would encourage manufacturers to replace natural ingredients such as bananas with artificial sweeteners, food chiefs say.
Last week, officials updated the classification system for what foods are deemed healthy and unhealthy. The new rules would mean 'free sugars' - released from fruit and vegetables when pureed - would be in the same category as salt and saturated fats. This means products containing fruit and vegetable purees could join crisps, sweets and biscuits in the TV ban on advertising between 5.30am and 9pm.
Stuart Machin, the chief executive of Marks & Spencer, said the plans were
'nonsensical'
', and 'encourages us to remove fruit purees from yogurts or tomato
paste from pasta sauces and replace them with artificial sweeteners, The Sunday Telegraph reported.
Meanwhile a spokesman for Mars Food & Nutrition, makers of Dolmio sauce, said the rules could mean vegetable and fruit purees and pastes are replaced with ingredients of 'lower nutrient density'.
'. The Food and Drink Federation said the
policy would make it harder for consumers to reach government targets of five fruit or vegetables each day.
A report from yogurt maker Danone warned consumers are becoming
'overwhelmed' by conflicting advice on 'healthy' food.
A Department of Health spokesman said: 'Most children are consuming more than twice the recommended amount of free sugars, and more than one in three
11-year-olds are growing up overweight or obese.
'We want to work with the food industry to make sure it is the healthy choices being advertised and not the less healthy ones so families have the right information to be able to make the healthy choice.'
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Was article in Daily Mail today.
OPTI to the rescue again perhaps.