RE: Absolutely groundbreaking news5 Mar 2026 07:38
Purchase order provides strategic validation
Xeros's filtration manufacturing partner, Donlim has received its first purchase order from Europe's largest consumer electronics retailer, MediaMarkt, for an initial run of XF3 units. The order provides strong validation for both Xeros’s partner-led sales model and demand for the technology. The latter is reinforced by a recent independent verification from the Hohenstein Institute certifying a market-leading 98% microfibre capture rate, outperforming previously confirmed benchmarks. Units will be in MediaMarkt stores by late 2Q26, with further launch details imminent including expected units and royalty rates. With thousands of stores across continental Europe and €23bn annual turnover, MediaMarkt offers substantial scale potential. The announcement provides comfort in our unchanged forecasts, which factor in sales of the XF3. It also marks an important step towards the large-scale commercial volumes that support our 16p price target, alongside continued progress in Care and Finishing.
— Monetising the order: The XF3 will launch under MediaMarkt's in-house brand Koenic, with Xeros Technology featured as a sub-brand. Xeros collects a royalty on each unit sold, underpinning a highly scalable, low capital-intensity sales model. — Scale potential: Product Care Group (PCG), distributor for the Russell Hobbs branded unit, remains on track for a UK XF3 launch in 2Q26.
Xeros's third planned partner anticipates launching its XF3 product later this calendar year, which together with PCG and MediaMarkt, should support a diversified, pan-European rollout.
— Reminder of commercial progress: In the FY25 update, management confirmed that the first Xerosenabled machine in Finishing was delivered to Ambition Apparel ahead of schedule. Success here would drive block purchases of multiple machines to ensure product range consistency, potentially delivering substantial upside. Xeros’ partner Yilmak is also finalising machines for delivery. In Care, initial surveys from its breakthrough launch agreement with a global OEM indicated stronger demand than first anticipated, supporting momentum for the expected FY27E mass launch. This creates a compelling platform for the three remaining global OEMs, currently at the technical verification stage, to progress to product launch agreements.
— Potential for FY26E and beyond: MediaMarkt's purchase order is an important step towards scalable commercial volumes. We note that a potential legislative mandate for washing machine filtration, previously indicated for 2029 at the earliest, could drive significantly greater OEM penetration across Europe, the US, and SE Asia. Further OEM launch agreements in Care and new partners in Finishing represent key catalysts that could drive transformational growth and significant upside to the valuation.