RNS20 Dec 2013 07:30
SyQic plc (AIM:SYQ), a fast growing OTT provider of live TV and on-demand paid video content across mobile and internet enabled consumer devices, today announces the phase one launch of its Yoonic OTT ("Over The Top") model in the United Kingdom, as outlined by the Company at the time of its successful admission to AIM on 4 December 2013.
The Yoonic OTT model has initially been made available to university students in the UK in order to capitalise on this responsive user base and ascertain feedback in order to refine the platform ahead of the phase two launch to the whole of the UK by the end of the first quarter of 2014. The logic behind the phased launch is to ensure SyQic can perfect the Yoonic OTT platform and make available the best possible product for the UK mass market.
The phased UK launch of the Yoonic OTT model will present SyQic with the opportunity to exponentially grow the Company's potential customer base through analysis of the infrastructure and customer feedback. Subscriptions to Yoonic will no longer be reliant on a relationship with telecoms companies as customers will be able to sign up to the platform through the Group's online payment platforms rather than through a telecoms company subscription. The refinement process resulting from infrastructure analysis and user feedback in the UK will also provide the Company with the opportunity to make SyQic's content available across more devices in the UK, further increasing Yoonic's appeal to potential customers.
Commenting on the UK launch of Yoonic, Jamal Hassim, Group Chief Executive Officer of SyQic, said: "SyQic is delighted to have launched Yoonic to universities in the UK as part of a phased launch strategy. We will use customer feedback to refine the product ahead of Yoonic's second phase of its launch to the UK mass market in February 2014. The Company will update the market on its results for the year ending 31 December 2013 by way of a trading update in early 2014."
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