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https://www.lse.co.uk/news/BT.A/bt-rallies-on-super-deduction-news-dksptt34l1kz5z8.html
https://www.thetimes.co.uk/article/badly-timed-call-by-bt-chairman-jan-du-plessis-t206kdvcb
https://www.prweek.com/article/1708638/bt-ee-appoints-pr-agencies-massive-review
The Academy has won a “six figure brief” for BT. CCGroup has been appointed by BT to support network-focused communications on behalf of its consumer brand EE mobile network.
CCgroup will work with BT’s Consumer division to strengthen its reputation as a leading technological innovator and UK pioneer of 5G and converged networks.
Mitchell Kaye, Co-Founder & CEO of The Academy, said: “BT is not just a globally respected, iconic British brand but also one of the great tech pioneers. We have been brought in to work across one of the most innovative parts of their business and will do our best to make the most of the opportunity.”
CCgroup will work with BT Consumer to develop a “strategic communications plan encompassing all network developments and investments”.
CCgroup told PRWeek the emit includes “ongoing activity will include the creation and promotion of network-specific news, the creation of industry thought leadership opinion, sustained influencer relations and the leveraging of notable industry events and awards”.
“We’re excited to be working with CCgroup, a B2B tech agency with a strong reputation amongst the telecoms community,” said Mat Sears, corporate affairs director, BT Consumer.
“The team are highly regarded as people who, quite simply, know their stuff and get straight to the point. We’ve always admired them from afar, so it’s great to be working with the team to re-assert our leadership at a time when telecoms networks are never far from the news agenda.”
Paul Nolan, COO and head of Mobile and Telecoms at CCgroup, added:. “We have a long and proud history of representing companies across all areas of the mobile and telecoms ecosystem. To work with such a prestigious global brand in BT is a notable moment in the development of CCgroup. We can’t wait to get started!”
https://rootmetrics.com/en-GB/content/5g-in-the-uk-2H-2020
https://assets.ctfassets.net/ob7bbcsqy5m2/6lnZvLT2NkANgaCRXScj3R/201aaec071eb075734251b384487b912/UK-5G-report-2H_2020-FINAL.pdf
https://www.bt.com/about/investors/financial-reporting-and-news/latest-consensus