RE: Eve of tomorrow2 Aug 2019 17:58
The company is moving to higher margin products, this is a strategy that's working for Emma mattress. Availability in online orders, and good marketing. The company has exited from newer markets ,as clearly losses were too much. Refining the business model to current trading . Henceforth the push in UK and Ireland, where distribution is attainable via many outlets. If losses are reduced further, then the current marketing campaign will have worked out. An increase in sales in uk and Ireland should be gettable. 2H trading update in late September will reveal all?