RE: Just playing with numbers24 Apr 2022 17:12
The two are completely different, card factory has significantly higher margin in respect to turnover, you keep quoting the 1bn turnover, that's utterly moot if you're not turning a penny of that into profit, in previous years dividends and the share price were artificially raised due to the sale of their freehold portfolio. I have a significant investment here now and your ramping is really unhelpful.
The 20% basket increase is as you said on a handful of shops, a small proportion of the overall portfolio, so still an unknown, Morrisons aren't going to prop Mccolls up, they are keen to improve revenue streams via wholesale, they don't want the cost overheads that's why they're tempting independents too over to the daily format. Mccolls needs to improve their razor thin margins and the timing frankly couldn't be worse with high interest/inflation. This is a massively risky bet, the recent price action does not feel leaky to me at all, it's low float, low mkt cap price action stuff, the share price doubling/halving means zilch.