RE: What is this company worth?16 Jun 2022 20:12
Why must it be? Asos's main demographic are people under the age of 40, as interest rates rise consumer spending drops, a service driven economy does badly during these circumstances so people lose jobs, the most vulnerable are those with less experience or in lower paid work, i.e asos demographic. I've never known a period of such uncertainty, we have absolutely no idea what's going to happen next, what the implications of this war will be, rise of nationalism over globalism, food shortages etc, I'm not touching stocks full stop but consumer stocks (grocery/pharma etc) unless essential should be avoided. You can't put a price on ASOS or Boohoo, there is no target price, we have no idea how low their margins will sink or how strong/weak consumer demand will be.
If I was in either, I'd cut my losses. I said a few months ago if you're in Boohoo just stick it out but since the invasion a lot has changed.