RE: Think laterally18 Mar 2026 22:44
Right, let’s cut through the noise on Viceroy, because they’re not some random outfit — but they’re also not saints.
Who they are
Viceroy Research is a short-selling research firm.
That means:
• they take short positions (bet the share price will fall)
• then publish critical reports to support that thesis
They make money if the share price drops. Simple as that.
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Their playbook (very consistent)
They tend to follow a pattern:
1. Identify a company they believe is overvalued / misrepresenting something
2. Build a report using:
• public filings
• regulatory documents
• industry comparisons
3. Publish something very punchy and bearish
4. Market reacts → price drops → they profit
Timing is rarely accidental. It’s usually:
• ahead of results
• during uncertainty
• or when liquidity is thin (sound familiar…)
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Track record (mixed, depending who you ask)
They’ve gone after a number of companies globally:
• Steinhoff International
→ one of the big wins (though multiple parties exposed that)
• Capitec Bank
→ accused it of reckless lending → stock dropped sharply
→ company hit back hard → recovered strongly
→ Viceroy widely criticised here
• Grenke AG
→ allegations of irregularities → major volatility → later partially substantiated, but not to the extreme claimed
So:
• sometimes they’re early and right
• sometimes they’re early and overcook it massively
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The important bit (people miss this)
They are not neutral analysts.
They are:
• financially incentivised
• deliberately provocative
• often worst-case scenario driven
Their reports are designed to:
maximise attention, fear, and price reaction
That doesn’t mean they’re wrong.
But it does mean you should read them as:
“the most bearish plausible version of reality”
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How that applies to CBG
Their CBG piece is classic Viceroy:
• assumes very high take-up
• assumes high cost per claim
• leans into court outcomes over FCA scheme
• pushes CET1 stress to breaking point
It’s a stacked downside case, not a balanced one.
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My blunt view
Viceroy aren’t:
• fraudsters by default
• nor truth-tellers by default
They’re traders with a narrative.
Sometimes they expose real problems.
Sometimes they create temporary dislocations.