sensibly cautious19 Mar 2015 11:44
In my statement with last year's results, I informed shareholders that zamano wished to expand its geographic footprint and broaden its product market base. In that regard, I informed shareholders of our entry into new territories in Eastern Europe. During the course of 2014 we continued to test new markets. However, the economic returns that were generated in territories like Czech Republic and Slovakia were not significantly attractive. Consequently, we have, for the time being, discontinued customer acquisition in those markets and refocused our marketing spend on English speaking territories like the UK and Australia where we enjoyed considerable success.
In the new product area, Messagehero, a messaging product for the SME and Enterprise market in Ireland was launched in late 2013. During the year, zamano carried out a number of refinements to the product to meet the ever changing needs of its target customers. In addition, during 2014 the Group explored a number of acquisitions, primarily in the UK and Ireland, to complement the Messagehero offering and accelerate its entry to the market.