RE: My protein iceland deal progress25 Mar 2026 10:26
There has to be a reason why Ingenuity lost so many commerce clients over the past few years, the costs must be crazy compared to a normal ecommerce platform. Most brands seem to scarper after 1 or 2 years (probably when their favourable onboarding contract runs out). If you look through the list of case studies or clients, hardly any of them still use THG platform, I think just Matalan? The warehousing might be cost effective though.
The charge to MP and Lookfantastic P&L must be enormous. But as you say, they could clear all of this up by being transparent about the numbers.