A good rise and no mistake. I can’t see a specific reason, not big volume either, but then it’s always been rather illiquid and that offers the swings that can help or hurt... Perhaps Mr Dunk is getting nearer to launch his awaited comeback. Perhaps at least one other PE group is running the slide rule over it and making enquiries...it’s almost impossible to keep this activity under wraps. There always seems to be a way the ‘city’ heard first about these things. I guess that’s their job. The biggest question for PE is...has the ‘brand’ been damaged and allowed to fall to a point of no recovery, and if not, how long would would it take to turn around. I don’t put it down to a fundamental shift in attitude to SDRY by the wider community. The retail sales figures were good, in vol, but noted it came from ‘deep discounting’. Which, yes I know, has some purpose, but only to clear, next to no margin. Anyway, I’m looking forward to some news.
Wackwack, get a grip. Pay no attention to what I say if you don't like it.Easy. Don't be discourteous. "Tales of gloom", "Messianic purpose". You just can't help yourself, can you? I queried your blatant attitude, and in response you've elected yourself moderator of this site. 'If WE want negative news'?? Moderator and spokesperson for everyone.Perhaps you could remind me of the rules so I don't fall foul of them again, as I didn't realise that only "Twenty quid by Xmas" was the allowed type of comment.
I don't predict share price ever, not my place, unlike lots of contributors who would like to see certain prices, and chuck them about willy nilly, however they reach such numbers. I do comment on aspects of the Company, such as the management (which covers everything really) product, strategy etc. Yes, I will post articles I read, too. I haven't seen any positive stories, have you?
My builder was wearing a Superdry hoodie the other day. Does that count??
Aside from "I went past a SDRY store and it looked busy", please paste here or link to the good news or comment from a half decent source that you know. Please. I'm not being facetious, defeat my 'relentless negativity'. That is, after all, the purpose of a 'discussion group'. Its not an 'agreement group'.
Knock yourself out.
Lol ‘ All your negative comments ‘. Comments in this case, are directly pasted from sharecast. Are you for the head in the sand approach? I like to read all sources, personally, I find it’s the way to get a fuller picture. As opposed to just reading some hopeful opinions on here, which might suggest SDRY is worth north of £8 or £10 or £15 blah blah. It clearly isn’t right now, whether you like it or not, whatever your average might be, whatever your dreams are for this company. There’s potential for upside, but there’s still a real risk of downside. All of this attitude...’maybe the smart people ‘ ‘you’re obviously a deep thinker’ ‘ Brigitte is actually an alien’. Why? I don’t take this weird arrogant smug attitude with other posters, I don’t expect it from rational grown ups either. Seems a bit childish. GLA
(Sharecast News) - Superdry will have a problem with its wholesale sales in its new financial year, Stifel predicted as it downgraded the faux-Japanese fashion chain.
Superdry said this week that inventory will be higher by the end of the year because of unsold autumn/winter season clothes.
In a note to clients on Friday, Stifel analysts predicted the 2020 financial year will be hit as there will be surplus stock to clear, adding to the FTSE 250 group's attempts to rejuvenate the brand.
"Management says product improvements are unlikely until autumn-winter 2019 at the earliest. This looks distant given negative earnings momentum."
Even though the shares trade at an undemanding 8.4 times 2019 earnings on current consensus estimates, the analysts think the uncertainty means "the time required to turn around the brand and related execution risk require a deeper discount to the sector".
They downgraded the rating to 'sell' from 'hold' with a 460p price target
Mr Dunkerton has parted company with his brokers (Cenkos). Apparently over a disagreement about how to approach shareholders. Can’t decide whether this is good or not so good. Seems like he’s determined, but maybe misguided too? Or delusional? Personally, I’d like to see him press on. He’d haunt votes, if only because I think the current lot are going to kill the brand off for good, especially when they start cost cutting, which inevitably will mean ‘staff cuts’.
There are so many things wrong with this company, and of course, it is ALL about management. It’s even more surprising when you look at CEO pay relative to the size of company. Retail presence in the form of bricks and mortar is fine, if they’re run well. See my comment re Regent Street flagship. If it looks like crap, then... Primark are only bricks and mortar, they’re doing fine. Other retailers that do it better are expanding into new markets, it’s about how you do it, how you choose locations. Urban Outfitters seem to be doing fine in this regard and maintain a level of ‘cool’ that Superdry can only dream of right now. As has been noted by brokers in the past, the online offering is ‘confusing’ to the customer. Fidelity, in a rare moment of humour describes Superdry as a brand ‘allegedly popular with middle-aged dads,’...ouch. But note all the imagery is of young surfer/skate dudes that wouldn’t wear it... Just a tiny comment on the Insta page, for example. Snow, snow, more snow. Lots of skiing/mountain stuff filling the page. Too much. Looks pretty, I’m sure the creatives enjoyed the shoot. But come on, what percentage of the till receipts are from ski wear? Such a tiny niche area. I don’t understand that approach. There’s other issues with online but I can’t write an essay here. Product. Whatever you think of recent events...we’ve ended up with a guy from Nike Football. I know nothing about the guy. I know no one that knows him either. So I’m basing this on a hunch, with no ‘evidence ‘ that it might not work out. Just doesn’t sit with me. Regent Street (again). If you can’t get that right, if your skill level, recruitment, training, visual merchandising results in that appalling mess of a store...,you’re in trouble. I look forward to Mr D and his EGM
Is it really a surprise that the sp didn’t ‘bounce’ higher?? Basically repeated themselves, with the added negative of falling online. There’s plenty of comment out there from professionals. Here’s Liberum... City broker Liberum reckons Superdry is “by far” the worst performer in the branded clothing sector, with analysts wondering “how bad things have to get” before the board starts to take serious action. “The unseasonably warm weather that hit performance in November and December continued through January, resulting in store sales down more than 8.5% in Q3 and brought YTD average sales per square foot to -11.2%,” read a note to clients on Thursday. “If this was not bad enough eCommerce sales have now turned negative… which is the worst case scenario in our view.” Liberum added: “The investment case has shifted in 18 months from growth to cost savings and a company that was achieving the highest rates of growth in the industry is now seeing sales fall dramatically. “We are cutting FY19E forecasts today by 14% and place our numbers at the bottom of the consensus range.” Anyone disagree? Dunkerton was at it again today, ranting about the ‘value destruction’. James Holder was ‘urging a sea change in strategy’ last October. It is entirely possible that the investors of note (ie big boys) take heed of the negativity spilling from founders mouths as they are clearly close to the action. Worrying times. And as the retail analyst at Fidelity noted, ‘Superdry can no longer be considered a growth stock.’
What are people thinking here? Dunkerton in or not? Double edged sword on 7th Feb? If it's a disaster, would everyone be wanting Dunkerton in and Sutherland ousted? If the results are not a disaster, does that mean Sutherland left in for another year to add to the 4 under his belt? Come on, we all know a CEO on 7m over the last 2 years needs time. ;-)
So what will 7th Feb bring? What will Dunkerton want? If it's a good update, the weather's been kind, they've shifted some stock (although at what margin?) will it show the management are on the right path? If it's not a good update, will that mean Dunkerton will plough on with his EGM and hope to rejoin and oust Sutherland and Bamford?
TBH, even if it's an update that on the face of it is good, I remain utterly convinced this management team is not fit for the purpose.
No, I do not think the new appointment of Creative Director from Nike football is a positive one. Simply cannot see how that will improve the product offering in the way that's needed. Yes I do think it's a snap appointment because of the loss of Danielmeyer.......and yes, I 100% believe she left after 2 months because of the management. I know some of you don't like my opinion, but hey.
Anyone who lives in West London should pay a visit to the Regent Street 'Flagship' store. Dear God what a disgrace! I have seldom seen a store look as bad as it did the other day. Entire ground floor on sale, dirty, no staff presence, terrible fixturing, security guard on stairs texting.... Upstairs not on sale, but totally indistinguishable from sale.... This is the Flagship! The window on the brand for all the tourists. Needs sorting pronto.
WackWack...seriously, up 2%? To £5 something. 25% of the price a year ago?? Honestly! Do tell me what that is evidence of? I can’t even fathom what you’re on about. Aliens?? Mission to destroy??? Weird. Lol
Name calling...really? Very grown up. This is a discussion forum for just that, discussion. Ok, what makes you sure that I only read a headline and didn’t read the rest? I am very aware Brigitte-Danielmeyer is German, and her new job is in Germany. So are you saying that ‘proves’ something? So, please tell me about her personal background, fill in the bits that you assume I don’t know, and that doesn’t merely mean repeat the RNS about ‘compassionate leave’. RNS statements are news managed. When, for example, an RNS states ‘the CFO is stepping down with immediate effect to pursue other opportunities ‘, of course, all true. What might be missed out, is the bit about how he or she has majorly messed up, or that they have been behaving in any number of ‘inappropriate’ ways, but some kind of exit has been agreed because they don’t want bad press affecting the Company. I don’t believe this is a difficult concept. Now, for clarification, if needed, I am not saying the reference to compassionate leave, is a complete fabrication. Misdirection? Wouldn’t be the first time. People do like to talk, however, especially those chatty folk at SDRY. Have a good day :)
Brigitte Danielmeyer, who left SDRY after being there a matter of months, following ‘compassionate leave’......got a new job as a Buying Director a week later. Sounds rather to me like there’s more to it than the reason stated. Did she have a bust up with the CEO??? Who knows, I’m only guessing of course.
I did read that. The sp at 1/4 of what it was less than a year ago says things are bad...a rise today to £5 something is no endorsement of anything at all, come on now. On top of their woes, they now do not have a senior product individual. And when are they likely to secure one of calibre? Not any time soon, they’re not all sitting around waiting for SDRY to call.
Of course he thinks that. He did, however, only leave earlier this year, so he was right there when they were getting into the position they are in now. The people that have left, the people that replaced them, the current strategy, the continued over reliance on coats/jackets, the poor choice of locations opened...all while he was there. Is it that he takes control and fires the CEO? Fires the board? Because right now they still disagree with him.