Facebook6 Dec 2018 13:12
VR ties in with Facebook’s music strategy
However, despite the multiple product delays, staff reshuffles and lawsuits that have plagued Facebook since its purchase of Oculus, the social giant should soon have the music industry putting on its blinders.
Throughout this year Facebook has announced eight new positions to assemble a team of music industry professionals, including Legal Director, Music Licensing, a Music Business Development Manager and a North America Music Publishing Business Development Lead.
Once it inks music publisher/society licensing deals with the industry – an exercise apparently costing it hundreds of millions – its roll-out of VR concerts via the Venues app are limitless.
Don’t count Warner Music or Adele among Facebook’s VR comrades though, the major label inked a worldwide partnership with MelodyVR last December for VR content creation, and in August Adele reportedly invested in its parent company EVR Holdings.