RE: LVCG15 Jul 2018 20:29
Q4: You mentioned earlier, BRICKLIVE Education, can you explain what this is and what this might mean for BRICKLIVE in Asia?
A4: One of the things about BRICKLIVE, probably one of the key things really, is it’s the experience of kids creating, constructing, it is not being on a ride, they’re actually engaged in physically building things, that in itself is an education. For Asian families, they spend a great deal on education, in fact I was looking at a survey the other day, something like four times what people do in the UK for their kids, and whether it’s coding, in Korea coding is now in the curriculum in the schools, so they’re advanced in everything in the Asian environment.
We are developing, and I’d rather not say too much now because it’s something we will be announcing later in the year, a series of educational programmes and they will be run in the centres initially, both in China and in Korea, and what’s been interesting is that parents are happy to pay. Inside the BRICKLIVE centres, there are classrooms and I don’t think people really realise that so there are existing classrooms with teachers who are working on an educational programme.
So, this is very much an early-stage test for something on a much larger scale because what we’d like to do is to develop the programme, we are looking at various alliances now so the reason the company has been set up is that we hope, in the future, to work with other brands and have BRICKLIVE Education pretty much as a standalone entity.
So, I can’t really say very much because it’s in development and we will be announcing something later in the year.
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