wdc13 May 2019 09:10
The Company is conducting a strategy of balancing long and short-term revenue by partnering with advertising and marketing agencies, assisting with their existing contracts, as well as pitching for larger contracts independently. The methods of accomplishing this strategy are targeting contracts allocated to agencies that are resource or expertise constrained, joint pitching for distinct campaigns, along with a primary focus on independent pitches.
In addition, the Company is looking at opportunities to develop social media publishing channels, whether through creation in-house or by acquisition. Development of these publishing channels is intended not only to provide a source of revenue independent from agency and consulting revenue, but also, by providing a targeted, captive platform, to complement and enhance the strategy and consulting services.
Revenue Generation:
Significant interest and business development success has already resulted in multiple potential revenue contracts with immediate conversion prospects. It is expected that the Company will finalise at least one such contract during May, with initial revenues being received from June. The current pipeline includes retained contracts, distinct campaigns and joint partnerships on campaign activations.
The initial work and progress made on the sales pipeline has been highly successful. However, the volume of work looks likely to require additional capacity and, as a result, the team is looking prudently to add members of staff to ensure that projects and engagements are developed and delivered to the exacting standards of the team. This personnel growth will be undertaken gradually and carefully and is in line with lean cost strategy of adding personnel as revenue is generated and acquisitions are made. Additionally, in line with the stated strategy, the Company will look to scale through appropriate acquisitions that are considered value accretive and will augment the rapid growth of the business.
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