to be introduced in the usa5 Oct 2010 07:50
October 03, 2010|By Mary Ellen Podmolik, Tribune reporter
Revolymer Ltd. doesn't go so far as to call its new product nonstick. But it does boast that its Rev7 gum is much easier to remove from shoes, sidewalks, carpets and even hair than the competition.
The spearmint and peppermint gum, to be introduced in the United States on Monday at the National Association of Convenience Stores in Atlanta, is made with a polymer developed by researchers at the University of Bristol that makes the gum easy to remove with soap and water.
When news of the development leaked out this summer, the U.K.-based company had expectations that it might license the technology to a gum powerhouse such as Wm. Wrigley Jr. Co. Revolymer had discussions with the industry but is going it alone trying to get the gum into stores. Roger Pettman, chairman and CEO of the startup, declined to say whether he spoke directl