Member Info for jabberba

Yeah no worries. You are welcome. He's always been straight down the line. His family now own a good chunk. Really good of him in more ways than one.

Ok so he's come straight back. His family now own some so obviously that's a more tax efficient way to own. He has taken a small punt on a share which he says will go straight back in here. He is just as much a fan of PHEas before. He is very happy and all is good.

Paul has been working for Waste2tricy and has been remunerated in waste2tricy shares. He has been really supportive of the takeover. I was recently in contact with him.

Just checked out Anzu. They have Pepsi, Schweppes and Energiser batteries.

Can't really say but the article suggests..
The most agile brands have observed this and understood the sudden shift in consumer habits and have aligned their brand messaging to the appropriate media channel.

Now the most effective advertising. Happy customers.

The only scalable advertising. Happy customers.

Happy customers.

And Pirelli.

And Repsol

And MG

Burger King, McDonald's and Nike. Plus the UK government.

https://t.co/3WzBxkOrAh?amp=1

The findings of this study demonstrate that Bidstack's in-game format is a powerful way for brands to reach their target audience. Bidstack outperformed multiple traditional ad channels, in some cases by as much as 11x. We were impressed not only with the attention the ads received, but more importantly with the strong brand recall and the positive impact on brand perceptions that the ads generated."

This time they are able to quantify it. That's news. This was live and there were no issues as with some of the negative articles recently. And this was revenue.

Bidstack Group PLC (AIM: BIDS.L), the native in-game advertising group, is pleased to announce the results of a recent independent study which positions Bidstack as a market leading advertising medium and demonstrates the value of in-game advertising when benchmarked against other advertising channels.

The research, which was undertaken by attention specialists Lumen Research, measured the success of an in-game campaign delivered by Bidstack for a leading automotive brand.

The aim of the study was to discover how much attention the in-game adverts received in a typical gamer session, to assess brand recall, to establish the strength and impact of the ad's messaging and to evaluate whether exposure to the ad had uplift effects on brand perception.

The study found that 94% of gamers noticed the automotive brand's in-game ads which is 2.6x higher than standard display advertising norms (36%). The time spent looking at the ads was also 1.5x longer. The attention generated by the ads significantly outperformed a number of other advertising channels such as Desktop Display (11.5x), Mobile Display (5.5x) and Out Of Home (2.5x). The in-game ads also outperformed Press and Facebook ads, although by a smaller margin.

Brand recall for the campaign was found to be 2.6x higher than standard norms and exposure to the ad also had a demonstrable impact on brand perceptions. In-game placement of the ad resulted in significant uplifts in perceptions of the automotive brand being affordable (31%) and in recall of the price messaging (63%). Trust and positive brand perception were also notably higher after in-game exposure to the ad.

James Draper, CEO of Bidstack, said:

"I am delighted to see Bidstack's in-game ads perform so impressively when benchmarked against other advertising channels. As our offering has evolved we have learned how best to maximise campaigns for our advertising partners and have refined our creative guidelines to help them grab the attention of different target audiences.

Seeing our in-game native ads comfortably outperform a number of effective, respected and well established ad channels is a significant endorsement of how our native in-game offering can be utilised to engage with difficult to reach audiences. Having this new evidence to share with our partners and prospective clients at this time is particularly valuable as brands and agencies explore innovative new ways to reach their audience whilst people respect social distancing rules around the world."

Bidstack Group PLC (AIM: BIDS.L), the native in-game advertising group, is pleased to announce the results of a recent independent study which positions Bidstack as a market leading advertising medium and demonstrates the value of in-game advertising when benchmarked against other advertising channel

Yes it validates the whole business model. Money coming in. Very happy customer.

https://www.londonstockexchange.com/exchange/news/market-news/market-news-detail/BIDS/14505724.html

https://www.bidstack.com/news-views/press/martech-series-mg-motor-uk-makes-play-for-in-game-advertising-in-dirt-rally-2-0-in-collaboration-with-bidstack-codemasters-and-tmwi/

Link not working! Can you copy and paste?

Oh dear! Jilson has been caught with his pants down.