From Results PDF11 May 2026 14:24
Background
• A First Tier Tribunal ruled that 'Sunwarrior’ (Global By
Nature Ltd) protein powder qualifies for 0% UK VAT
• Thisenabledboth a retrospective repayment and
ongoing zero-rating from January 2025
Current position
• THG has consistently applied prudence by paying UK
VAT against its powdered protein and collagen products
and certain supplements in line with HMRC guidance,
while a number of competitors instead took a different
interpretation and chose to zero rate some products for
VAT purposes
• Consequently, retrospective claims have been
submitted to HMRC, who have stated they will provide a
substantive update in relation to protein powders by
the end of Spring 2026
Expected outcomes
• A successful claim would result in a cash payment of
c.£78m, comprising c.£60m on protein powders and the
further c.£18m on certain supplements