TV/Online Advertising14 Dec 2018 07:49
From The FT, about Iceland's orang-utan ad:
"Iceland's ability to connect with millions of viewers without spending a penny on television ads should be grim news for commercial broadcastets, largely because it suggests that the right campaign can deliver a mass audience online for a fraction of the cost"
"Can TV advertising survive, or is it, like the Iceland orang-utan, an endangered species? There is life in it yet, but brands will know that they are not lacking alternative ways to get their messages out there."