RE: Positive news in the daily Mail21 Dec 2021 08:01
By 2014, THG (then known as The Hut Group) was recording revenue of 244 million pounds and producing glossy annual reports with dramatic taglines, such as: “If your dreams don’t scare you, they aren’t big enough.” Key international investors KKR & Co. and BlackRock Inc. got on board, as THG embarked on an acquisition spree that supercharged its growth and made the company an attractive IPO prospect.
THG’s growth was built around doing deals and expanding its beauty business, which now boasts a portfolio including e-commerce site Cult Beauty and subscription-box service Glossybox. The business had sales of 461 million pounds in the first half of 2021, up 56% from a year earlier. Its second-largest unit includes Myprotein, which has an audience of more than 800,000 on Instagram following its mix of nutrition, fitness training and wellness-based lifestyle tips.
Beauty and Protein Boom During the Pandemic
THG's core brands grew at their fastest pace on Instagram in early 2021
Between 2017 and the end of June 2021, THG spent under 1 billion pounds on deals. The 275 million-pound purchase of Cult Beauty was announced in early August. Over the same period as it expanded through acquisitions THG posted cumulative losses of about 550 million pounds, with revenues of 5.4 billion pounds, according to an analysis of company filings.
But THG also wanted to become a tech company, built around its Ingenuity platform. Ingenuity manages over 200 websites for clients, as well as handling e-commerce functions for its own brands. THG had ambitions for Ingenuity to rival the ubiquitous Amazon Web Services, according to two former employees. People who built and use the platform call it variously an unrivaled digital service, a hodge-podge of bolted-together acquisitions, or a combination of the two.
In 2017 THG bought UK2 Group, a web-hosting business, for 58 million pounds, part of an effort to scale the Ingenuity business. In its 2017 annual report, THG said the deal gave it 29 global data centers “situated in strategic locations.” In fact, UK2 Group only owned two data centers: one in Canning Town, London, and another in Logan, Salt Lake City, according to people familiar with the deal, who declined to comment on the record because the information was private. For the rest of its global business, covering Europe and Japan, UK2 Group rented from other providers. While the deal did increase THG’s ability to host third-party websites, renting data centers did not secure those assets for the long-term.
As THG invested, Ingenuity attracted the attention of one of the world’s largest tech investors. In May THG raised $1 billion, with SoftBank Group Corp. becoming a cornerstone investor and striking an option for a 20% stake in Ingenuity. The deal valued the platform at 4.5 billion pounds, far more than its parent company. According to THG’s most recent half-yearly results, Ingenuity generated just 9% of THG’s total revenue, while Beauty brought in