CEO looking at 2024 with confidence RNS Jan12 Mar 2024 16:00
Total annual revenues increased by 24% to £5.53m (2022: £4.45m), gross profit increased by 44% to £3.99m (2022: £2.77m), and gross profit margin increased ten percentage points to 72%, reflecting a diversification of revenue streams and strategic changes to deliver sponsorship commitments in a more cost-effective manner.
Grew Guild's owned audience on social media to 2.8m including a 1.7m rise in H2 2023 alone following the purchase of TikTok account 'Fortnite24_365', which significantly expanded Guild's Latin American audience.
Commenting on the results, Guild CEO Jasmine Skee said: "Guild continued its positive momentum into 2023, with our results showing rising revenues, falling costs and strong audience growth. With Guild Studios, Guild College and our Academy, we've diversified our revenue streams while continuing to attract global brands as sponsors. With our international expansion beginning and a strong sponsorship pipeline, we're looking to 2024 with confidence."