Cinema advertisers7 Aug 2020 11:42
A note of optimism from someone in cinema advertising:
https://www.campaignlive.co.uk/article/return-cinema-why-best-seat-media-will-better/1691129
(of course they'd be optimistic, but still)
"From the date the cinemas were allowed to reopen on 4 July in the UK, we’ve closely monitored admissions numbers in what has been a soft launch for the industry.
From the reopening weekend until 31 July, they increased by more 400%, building every weekend across the small core of cinemas open across the country.
And following the news that the first blockbuster, Christopher Nolan’s Tenet (pictured, top), will now open in the UK on 26 August, we’ve seen an uplift of 235% on the previous weekend, with Cineworld and Picturehouse cinemas opening across the UK on 31 July, to be closely followed by Vue at the end of this week (7 August).
This is a big milestone in terms of cinema advertising’s recovery in 2020, particularly as it has been one of the most-missed activities during lockdown.
There has been widespread positivity about the "new", safety-first cinema experience, with industry-wide guidelines being implemented swiftly across all cinema operators.
A recent report by Enders Analysis has also revealed that while Covid-19 and the subsequent cinema closures have put immense pressure on the cinema industry, cinema will remain first in the pipeline of studios’ release strategies.
According to the report: “Studios rely on cinema as the first point of contact with audiences and many view cinema as the most lucrative part of their distribution strategies. Studios receive a significant, although variable, share of box office revenues, reportedly reaching 70% for some films. In a record year like 2019, where eight films generated over $1bn in revenues worldwide for the first time in history, the take-home for studios is significant, and makes up the majority of a film’s total earnings."
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