Member Info for HereKittyKitty

Support strong at 355 even when it dipped to 340 yesterday. 370 looks like the upper side to get through. Expect 355-370 generally today with downside 341 upside 377. But what will be will be as we don't truly know. Below 355 great buy. If shorters take up to 380 & re drop it like yesterday then it may cause a sell off around 341-355 again. All speculation.

Some people love negativity. ASOS is a great example where Boohoo is going & the shorters knows this.

It is now but was not when I took that data from here https://markets.businessinsider.com/indices/world-stock-markets.

My notes:

Watched CEO, CFO & Co-founder - very professional hour long presentation!

- Admit issues found in Leicester
- Have ability to drive positive change & stop issues reoccurring
- Ambition to be fashion e-commerce leader
- Big investment in UK textile manufacturing industry
- Not afraid to act quickly
- 70,000 styles of clothing now!
- UK contribution - 1.5B sales, 5,000 direct jobs, saving UK brands, 80m paid Corp Tax
- Soucing more in Asia & Europe
- Directors of Sustainability & Compliance team in place
- Compliance programme for suppliers & manufacturing sub-contractors through accredited 3rd-party
- Group terminated many relationships from audits
- Will publish a list of approved audited suppliers
- Rolling out compliance globally
- Reducing waste improvements going well
- Invested in technology for auditing & compliance
- New supplier portal & app
- State of the Art facility in Leicester for not just Boohoo to help model legal manufacturing & train new people with 250 new jobs. Community access & not for profit - awesome!
- Fewer suppliers but more volume
- Audit everyone in 12 months, publish list in 6 months
- Implementing ALL QC recommendations
- Enhancing BoD compliance oversight with new ESG board member - Awesome!
- Fantastic first Half Year for group with record sales & record profit
- Boohoo & Leicester will flourish together
- Margins wont suffer but preference is to use Leicester
- 4.5m dresses sold but only 0.3% are the £5 dress - most £15-£35 -12% margin on £5 dress as it helps marketing
- Not disposable fashion & ethically sourced
- Sales up 45% - strong demand in all geographies
- Gross Profit up 47%
- Net cash 344.9M
- UK 37% up, US 83% up (HUGE!!), Rest of Europe & RoW all growing
- Cashflow strong +147M
- PLT fully owned
- Oasis & Warehouse fully integrated
- Customer KPIs - more customers +4.4M with 34% increase in orders!
- Increasing Capex Burnley & Sheffield spend to achieve 3.6B sales!!!!! WOW!
- Guidance 28% to 32% growth for FY upgraded - nice!
- VERY COOL video on all their 9 brands!
- 36m followers on social media
- Lots of new celebrity influencers
- Brands cover 13 -45 years of age
- Karen Millen & Coast growing & brands extended
- Launched TV advertising this year
- Oasis & Warehouse targeting every & urban women
- Very strong platform to deliver change close to achieve 1.5B sales through 9 brands
- Strong financial position
- Q&A

US futures as of now: UP

DOW 30
+1.20%
+329.04
27,781.70
S&P 500
+0.83%
+27.53
3,363.00
NASDAQ 100
+0.00%
+0.00
11,418.06

Nice find PP1

I think the Covid & POTUS is an election ploy / delay

US markets were all green/blue yesterday as are US futures

https://markets.businessinsider.com/indices/world-stock-markets

Also any US increase in C-19 / lockdowns improves online sales for the likes of Boohoo

But you are right; any dips are a great opportunity.

That would be rather nice indeed

So which way & range do you think Steve? Good points

I believe shares can go up as well as down.

If the shorts are playing around again they will push up to 380, get people buying in & confident, then start a panic sell off tree shake as they take it down to 340 again for their final buy in. Just a hunch. It swung from 378 to 341 today so might see the same near 10-11% swing. But if they start just by dropping people will hold vs panic as 358 to 340 isn't as bad to see happen. Or if the shorters are gone, onwards back to 390.

Also this is why seeing a 1m buy is a good thing as somebody instructed a broker to get 1m worth of stock so the prices fell as 10,000 people (say) decided to sell 1m worth of stock so a large investor could get in - that’s a great sign of large funds or investors buying in farming panic sells aka tree shakes

We should add that’s why the spread changes throughout the day as the brokers have to widen or close the gaps to make decent margins on fling the buys & sells.

Thanks MrBOOHOO (love that name) & good example Steve.

If anybody trades on SYME, ALBA, EUA etc you will see on Level 2 there are ONLY brokers (aka Market Makers) and they intermediate trades.

Shares don’t go from buyer to seller the go via a broker & the buy/sells don’t correlate. Just because 10m shares are sold it doesn’t mean 10m are bought. Multiple brokers are involved & buy/sell throughout the day. Brokers may also accumulate multiple sales over the day to fulfil a large buy order. It is never a direct one to one it’s a direct buyer to broker or seller to broker. The trading algorithms try and match the buy and sell side based on what’s published in the order books & many brokers drive that.

Look at this (the 6 month view) & you will see nothing to worry about - it’s a trend!

https://www.lse.co.uk/ShareChart.asp?sharechart=BOO&share=Boohoo

Good Point!

None of these are the UT closing trade btw - they are delayed reported late trades.

Nearly 5m in big buys & one 612k sell

These make no sense - surely something illegal is happening here?

Date Time Trade Prc Volume Buy/Sell Value
01-Oct-20 19:08:30 358.70 102,722 Buy* 368.46k O
01-Oct-20 19:08:30 358.70 63,922 Buy* 229.29k O
01-Oct-20 11:48:46 371.842 10,972 Buy* 40.80k O
01-Oct-20 17:31:31 365.377 31,838 Buy* 116.33k O
01-Oct-20 17:31:31 365.374 57,970 Buy* 211.81k O
01-Oct-20 17:20:50 355.036 37,478 Sell* 133.06k O
01-Oct-20 12:33:23 369.656 8,239 Buy* 30.46k O
01-Oct-20 11:02:55 375.007 9,122 Buy* 34.21k O
01-Oct-20 17:35:56 369.55 63,258 Buy* 233.77k O
01-Oct-20 17:17:54 359.135 284,865 Buy* 1m O
01-Oct-20 17:17:54 359.136 156,688 Buy* 562.72k O
01-Oct-20 17:07:25 359.761 93,095 Buy* 334.92k O
01-Oct-20 17:07:24 359.763 51,205 Buy* 184.22k O
01-Oct-20 17:07:03 364.2656 77,555 Buy* 282.51k O
01-Oct-20 17:06:56 358.70 20,000 Buy* 71.74k O
01-Oct-20 17:00:42 353.854 173,058 Sell* 612.37k O
01-Oct-20 16:57:56 358.70 25,515 Buy* 91.52k O
01-Oct-20 16:51:55 358.0798 17,588 Buy* 62.98k O
01-Oct-20 16:51:40 358.0799 339,563 Buy* 1m O
01-Oct-20 16:45:59 358.3173 39,500 Buy* 141.54k O