RE: Mail on Sunday10 May 2021 07:38
It used to be a thing for girls/ladies to go into shops to try make up which is why it worked but Debenhams was failing for a reason. House of fraser, Harrods, Harvey Nics, Selfredges, Boots, John Lewis etc still all offer the in-store make up experience & were out performing Debenhams, hence why Debenhams failed & the others are still going. So switching to buying your make up online & there are loads of options, incl all the above mentioned stores, but pure online focused sites as well. Also once people know the brand of make up they use they can buy direct or from a larger retail site & the likes of Amazon is loaded with them https://www.bestproducts.com/beauty/g2549/highly-rated-beauty-skin-products-on-amazon/ so not sure what reason there is for people to flock back to a failed brand like Debenhams for make up? Just my view