RE: founded or unfounded worry?28 Dec 2019 19:16
Honeststu, the ad spending doesn't start next week, that's the start date of the agreement.. brand managers will first have to be convinced their budgets are well used in native game marketing. It's still a long journey and if you read the milestone statement as I have it's a loss leader to get the category kick started.... Exciting, but the first real test of the concept??
Just my take on it