In the back door25 Nov 2020 06:46
Announcing InMarket Audiences Live
within The Trade Desk
We are excited to announce today that InMarket audiences are now available for instant activation via The Trade Desk. InMarket audience segments leverage 100% first-party location data, and exclusive consumer survey, purchase, and receipt data to enable data buyers to reach consumers in the precise Moments—and locations—that matter most.
Certified Location Audiences
Our unique approach to data collection and rigorous commitment to data quality has allowed us to offer the industry’s first and only Certified Location Audiences, tested and validated by the independent third-party market leader, Location Sciences.
Purchase Based Audiences
Powered by 100% first-party consumer purchase, receipt, and survey data, InMarket Past Purchase and Purchase Intent Audiences provide access to consumers based on verified real-world purchase behaviors.
Predictive Audiences
Built upon the industry’s most robust machine learning and advanced algorithms, InMarket Predictive Audiences leverage location history, consumer intent, and purchase behaviors—with thousands of trusted third-party attributes—to perfect the art of predictive targeting.
Access InMarket’s high-performing and certified audience segments from The Trade Desk today - and extend your reach across the entire digital ecosystem leveraging TTD’s cross-device solution!