RE: Director Buys5 Jun 2026 15:08
FDM has been talking about AI for a while with no slowdown of the decline in the business.
AI appearances in regulated comms started with Prompt Engineering in the 2024 annual report, April 2025. And then "we have been equipping consultants with AI skills and tools ..... AI opportunities will grow over time" in the 2025 interims, published in May 2025. November 2025 Investor presentation, there's a whole section is titled “AI – moving from the hype to adoption”, talking about client demand for AI. More mentions of AI in March 2026 (annual results), when "client appetite for AI-enabled skills is increasing" and AI "is becoming a baseline expectation, not a specialist skill". And then the latest in the 2025 results "client-focused AI initiatives are showing promise and generating positive client engagement".
In unregulated comms, there's 10s of articles on the web site speaking about AI. Going back in time: October 2024 "overcoming AI skills shortages". "AI skills gap" in April 2024. "Top 4 fastest growing AI skills in 2023" published in 2023.
In November 2025, in the Investor Conference Presentation, Case Study 1 on use of AI proudly speaks about the "60% reduction in manual reconciliation time" project. Looks like this project was actually done around 2020 as the original report on this appears on the web site on 11th February 2021, five years ago.
That's years of saying the same thing, against a backdrop of falling core numbers of profit, turnover, consultants billing and so on. Sounds like a desperate repositioning narrative, rather than something tangible which is actually having or going to have an effect on the business.