RE: Huge potential for EV Charger sales29 Feb 2020 13:09
If we can't get 100 sales out of this market in 2020 I'd be surprised! If sales every year are around £270m and they last 10 years, there's a lot of them out there to convert, as well as becoming a standard add-on for new generators.
UK is today’s the 10th biggest market in the world for sales of diesel generators with £270M estimated market size in 2018.
Thanks to a strong industry and construction market, it remains the first European market despite some fears about the Brexit impact. Globally speaking, China, USA and India are far above other countries (over £1b market size each), with huge growth in India in the last decades.
Regarding the assembly of generators, UK is the 4th biggest in the world with more than £800M of generators manufactured in 2018, after China, India and USA. Even if some part of the production of small generators have been transferred to China or India in the last few years, UK remains a big assembler of medium and big units, with around 80% of these products being exported. In the opposite, India is the 3rd producer in the world with more than 90% of its production for its domestic market.
In term of exports, UK is today the 2nd largest exporter of diesel generators after China. It has been the first till 2012, but then China has taken the lead with more than £1.1b of generators exported.
Several reasons explain this trend: first the Chinese domestic market has grown significantly in the last 20 years, and many local assemblers have also taken market shares in export markets in the low range of products (<75 kVA). Moreover, some global generator companies have transferred some part of their production in China, to cover the Asian region or to produce small range of diesel generators for global markets.
British local market of diesel generators:
With a local assembly of £830M and a real local market of £270M, UK still imports more than £100M of diesel generators (some coming from British brands foreign factories). But British made generators still have strong market shares in their local market, even if these are very variable according to the range of products.
In fact, British made generators have over 75% market share in the 375-2000 kVA range, whereas only 30% in the <75 kVA (with strong market share of China, US & Spain & Italy origin). In the 2000+ kVA range, British made products have also only 30% market share, with significant imports from France and US.
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