RNS - Partnership8 Apr 2024 08:28
✅ Mirriad Advertising Plc Announces Programmatic Partnership with TripleLift
What happened: Mirriad, the leader in in-content advertising and virtual product placement, has entered into a partnership with TripleLift, a major supply-side platform for advanced ad formats.
✅ Key benefits of the partnership:
Automated ad buying: Advertisers and media buyers can now purchase Mirriad's in-content inventory through their preferred programmatic platforms like Google's DV360.
✅ Increased efficiency and scalability: Programmatic buying makes the process of buying and selling in-content ads more efficient and allows Mirriad to scale their operations significantly.
✅ Expansion into new markets: The partnership facilitates access to content from major entertainment conglomerates, diverse-owned creators, and across CTV, VOD, and FAST.
✅ Why it matters: This partnership is an important step towards making in-content advertising a new standard in the digital advertising landscape. It addresses increasing demands from advertisers looking to reach wider audiences in the streaming age.
✅ CEO Quote: Mirriad CEO, Stephan Beringer, emphasizes the partnership's game-changing potential, simplifying and automating the process for advertisers while expanding Mirriad's reach and revenue potential.