Adrian Lambert Interview.13 Aug 2020 20:37
But when I joined Blackbird, we were getting I think one lead a month. We’re now getting in the region of 40, 50 after 18 months, because we’ve got the marketing right, and we’ve got the brand awareness right, and our digital marketing is firing on all cylinders. Lead gen is the number one metric for marketing success in my opinion.
But what we’re doing is, we’re winning direct deals where we can, but we’re working on what’s called an OEM strategy, so this basically means that we are signing up major … We call them OEMs, but they’re major telcos, and these are companies who have big sales teams. They have big tech stacks. They’re always looking for best in class solutions, and in simple terms, they can sell further and faster than we can, because we’re a small company at the end of the day still, punching above its weight, but there’s only so much we can do with our team size. That’s our big focus, and we’re having some very, very interesting conversations with multiple household name telcos, who love the product. I don’t want to jinx it, so I’m touching wood here.