RE: Stock Pick - Card Factory25 May 2020 14:40
The company have been investing in the online platform and this is now clearly proving to be a godsend, the Cardfactory.co.uk is a growing sales channel, with growth of c.25% announced at H1 from the Cardfactory.co.uk website. Full year results are due on June the 2nd 2020 and this is one element I will be looking closely at and the updated strategy update on the 28th of July, which will include maximising the gettingpersonal.co.uk avenue I am sure.
Much like the crash of 2008, retail was forced to change and this will be no different, the beauty of Card Factory going forward was the investment in the online, and the website is very easy to navigate, effective and with a personalised bespoke option which is very good to see. Following the Covid-19 lockdown we have seen significant growth in visitors, conversion and sales via the online channel. The Cardfactory.co.uk web site has delivered sales growth of 267.5% since the lock-down with Gettingpersonal.co.uk at 57.5%. In response to this increased demand, and to support social distancing, Card Factory have established a second fulfilment unit in Wakefield.
The company is also benefiting during lockdown from the agreements to sell its ‘everyday’ cards through the entire Aldi estate which have remained open and in Australia through the exclusive five-year retail supply partnership with The Reject Shop. They also have agreements to benefit sales with Matalan and three franchised outlets in new markets Gibraltar, Jersey and Guernsey. I would expect more of these type of sales agreements to materialise in the near term.
Based on the above, Card Factory (LON:CARD) is a company I was happy to add to the ISA as a value recovery play coming from a Covid-19 bashing.
Ticker code: CARD, Shares in issue: 342m, Current SP: 28p, Market Cap: £98m, 52 Wk Low: 22p, 52 Wk High: 199p