RE: Italy Re-Opening Cinemas20 May 2020 16:36
The way I see it is simple. I am long. Today, this business has a market cap per cinema of just under £1m. Each cinema generated an av. £1.3m EBITDA in 2019. Eventually it will go back to these levels. Remember Avatar was release just after the financial crisis and yet was the biggest grossing film of all time (per screen in the world). In times of crisis, cinema is cheap escapism and this a popular entertainment.