Get ready for the big rise26 Aug 2020 13:29
Americans have started to go back to cinemas ahead of the official reopening today. The following data is an encouraging leading indicator (Source boxofficemojo) in addition to Covid cases and daily deaths starting to trend down. Tenet, the glut of blockbusters to be released and positive reports from Asia demonstrating pent-up demand make for a positive outlook.
Week commencing, US box office in $m
17July, 0.43
24 July, 0.97
31 July, 0.72
7 August, 1.14
14 August, 2.46
21 August, 5.58 (first 4 days including Friday to Sunday weekend)
For reference a typical week pre-Covid was between $100m - $200m.