RE: ITV forum6 Jun 2024 15:07
Wimbledon Tom – aka Sesame Street Tom as you are either or womble or a muppet – if you worked in the TV industry you would understand the fall in share price of an ad-related channel. Netflix, Amazon, Prime, TikTok, Facebook etc. etc. etc. have all taken away the revenue available to a channel that relies on linear advertising. By investing in making a better on-demand platform (ITVX) and Planet V, ITV can again start to enjoy ad revenue again, but that takes time. Under any CEO ITV was going to struggle, even before the pandemic, when nothing could be made, and writers strikes which hit really hard.