3 fold increase23 Oct 2013 19:55
Growth at Audioboo continues to be encouraging. In the last year, registered users have increased nearly three-fold from 600,000 to over 1.7 million and are now growing at an average of 5,000 a day. Several significant new content partners are now using Audioboo, including ESPN Radio in the US, the UK Premier League and the Australian Football League. This means Audioboo now holds over 1.6 million audio clips with more than 2,000 being added daily - more than one every minute - driving the number of audio clips played using Audioboo via Twitter and other social media to around 1 million a day. Last week, Audioboo had 1.7 million audio 'listens' in a single day with around 60% from outside the UK. It is expected that in October, Audioboo will deliver more than 20 million 'listens' in total. Technology to serve advertising before and after audio clips, as well as trigger accompanying display advertising, has been implemented and is now being gradually rolled-out across the platform. The first revenues from sales of advertising have been received in October.