RE: warrants2 Aug 2020 07:25
I come from the other end, I develop and sell content to traditional and new media. I think its easy to understimate how important video is to mew media companies, its way more profitable than normal online advertising and there's a real arms race with vidoe with facebook watch (and IGTV), Apple, Microsoft- who are buying tiktok in America, new players like quibi whose launch flopped but have lots of $$ and need a new plan, as well as the SVODS (Netflix, Dysney +, HBO max, Pea****) who will all be looking to carve out mobile share, and of course Youtube.
What's interesting is that no one has yet really nailed VR but there is still loads of development work happening in terms of content and tech and a push to make it happen - either through oculus rift or one of the mobile platforms.
If a big player decides that live music is the way that could push VR mainstream then you could see how that might make Musicvr attractive. Add in live music streams that are non vr too but using the same tech and artists etc to make your platform the go to live music destination and it gets better.
You could argue that music vr arent there yet etc But when there's not going to be any live music for, i would guess at least, the next 6 moths theres is literally never going to be a better time for audiences and artists alike. So if you were a big tech company looking to get it online live music you would want to move fast and the easiest way would be to aquire somebidy who had already done a load of the dev work...