Channel Partnership23 Feb 2015 14:06
Sky, the owner of Sky News, has announced it is entering the mobile market for the first time in a partnership with O2, allowing it to become a so-called 'quad player'.
The wholesale deal, which will not affect O2's existing customers, means Sky can offer mobile services to Sky customers on Sky bills from 2016.
The main players in the industry are vying to become "quad play" providers, meaning they bundle home phone, mobile, TV and broadband services together in a single package for customers.
Sky's agreement comes as its rival BT looks to spend £12.5bn to buy current mobile market leader EE.