MTMY3 Jan 2019 16:35
Website: http://www.matomy.com/
Twitter Handle: https://twitter.com/MatomyGroup
Blog: http://www.matomy.com/blog/
Employees on LinkedIn: 336
Founded: 2007
HQ: Tel Aviv, Israel.
Pricing Models: CPI, CPA, CPM, CPV, CPL, CPC
Mobile App Install Tracking Partners: MobileApp Tracking by TUNE, Kochava, Adjust, AppsFlyer
Matomy Media Group is a Tel Aviv-based digital performance advertising platform, that specializes in cross-channel display, mobile, social, video, email and search campaigns. They run a multi-channel ad network, along with other offerings such as: Incentivized Virtual Currency, Domain Monetization, and Search Engine Optimization services.
The company went public in mid-2014 after having delayed their IPO for a few months — and later in the year (Oct 2014), it was announced that Publicis would be completing a transaction effectively acquiring 24.9% of Matomy.
They raised a total of $17M in venture capital prior to going public, and have made a handful of acquisitions along the way including: MediaWhiz (Jan 2013), MobAff (Jul 2013), Adquant (Oct 2013), Team Internet (Jun 2014), MobFox (Oct 2014), Optimatic (Nov 2015).
In terms of sheer numbers, they have access to over 70B impressions per month on Display, 30B impressions per month on Mobile, 600M impressions per month on Social, 2B Video Plays on Video (through 200+ managed video publishers as well as through video ad exchanges), send 14M emails per day, drive 6M Incentivized conversions per month, have monetized 30B parked domains, and have 18k registered affiliates.
They also have 5,000 active advertisers running over 18,000 live campaigns, in over 100 countries. Verticals they have an expertise in are Games, Finance, Healthcare, Dating, Insurance, Home Services, Software, Education, eCommerce, Mobile Content, Entertainment, Mobile Apps, and Utilities.