ESG compliance - Sports organisations and rights holders29 Mar 2024 20:58
Just did a bit of googling on sports rights holders ESG policy and came upon the following:
Very few organisations within the sport sector understand that they are brands and then appreciate that their value largely comprises intangible assets and therefore how that value is now linked to ESG
“In relation to such values, sports brands are frequently disconnected from pure revenue-based valuation models and are impacted by scarcity in supply and so-called ‘trophy’ factors, because of prestige effected by ownership. It follows however that when a shadow is cast over a reputation related to those intangible assets then the value can be quickly lost.
“The extent of the reputational shadow will follow from a series of interactions in sport with, for example, media, fans, followers, volunteers, influencers, participants, users, customers, partners, suppliers, staff, investors or shareholders and regulators.”
Now, the relevance of this? Do these sports clients wish to be connected in anyway with an organisation headed by an individual that currently stands accused of actions far removed from appropriate governance ? Once they find out I doubt it