RE: Cut VAT in December to boost retailers, says Superdry boss16 Nov 2020 13:25
I agree, I used to have hoodies, leathers, t shirts and flip flops. Now I have nothing SDRY only painting/gardening wear (OLD)
The old nylon jackets were almost (school) uniform with kids and adults and now no one wears them. Superdry have a glimmer of a revival but I think they have to lose the old SDRY logo/look, that is dead.
For me the latest stuff is smart and looks decent quality, I would buy it not for the brand but for the style, as I do with Selected Homme. Maybe to bulk out my wardrobe with other items. It could be that the online experience is better than the store?
Maybe JD needs to reposition and they may tap into the mass appeal again. If they really have that far to go and can bridge the gap there could be a great reward for those that hold LT. I was tempted to cash in at £2.48 only to buy back in the next ebb. Not sure what my long term plan is.