RE: Omnicom results19 Feb 2026 20:07
One analyst asked whether Omnicom still expects clients to reinvest AI‑driven savings into marketing, instead of just spending less with the holding company.
It’s been Omnicom’s position that the former is true.
Wren didn’t walk that back, but he acknowledged that his “position evolves every day, just as generative AI is evolving constantly.”
For now, Omnicom is testing a mix of tools. Some are for clients and some are to help its own people work faster and automate tasks that used to be done manually – changes that could improve margins and, eventually, replace certain roles.
But Yuvienco pushed back on the idea that the only point of AI is to do the same work with fewer people.
“AI and generative AI [are] allowing us to do … more than we’ve ever been able to do,” he said, “and, more importantly, it’s allowing us to do things that we haven’t been able to do in the past.”
And then Wren closed the call with a minor mic drop. Better results, he said, not cheaper execution, will decide how much clients pay.
“If our ideas generate lots of money,” Wren said, “we’ll be expecting to get paid for that.”