Member Info for brighterlater

Strongly agree with you, AJW

FWIW, that 500k trade near close was at 4.63, so at that price more likely the order was a buy rather than a sell.

I’ve been banging the Tuva drum for ages. The whole thing stinks. Of all the talented agencies out there, we’re stuck with this strange bunch.

I couldn’t make it so am grateful for your feedback. Thanks

As a long term holder suffering with an average of 249p I’m grateful for any piece of good news. The long term prospects are there but we need some proper revenue sooner rather than later. Hopefully the news will continue and I’m particularly keen to know the current status of of our larger prospects. This could surprise us all and climb quite nicely on the right news but right now, at this price, I’ve effectively written it off. Would be nice to be wrong.

And you can bet they’ll be working on it BB.

There’s plenty of good stuff to come from AFC, for sure, but we need the next release of news to be meaningful and well executed.

For what it’s worth, AFC could learn a lot from how a company like BLOE does news and IR/PR.

It’s an oil company, so totally different to us. But that’s not the point. They have an interesting story to tell and they do it very articulately.

Mrs Brighterlater, who does rather like to wind me up, insists AFC stands for A Fat Chance.

Come on AFC, prove her wrong.

I totally agree, it’s nuts. I worry the open goal will turn into an own goal. Someone needs to pull their finger out sharpish..

Maybe a couple of months more and they could’ve bought the pub..

I’ve chimed in on this before and have to just say again that, obviously mindful that the board has to say ‘go’ before anything is released the actual execution of what come out has been absolutely half baked and disjointed.

The question is why?

The way we interact with the world and disseminate news is so utterly crucial. We are in a hyper-connected society and we’re just not leveraging anything positive in a considered and strategised way. That’s not the job, necessarily, of the BOD, but it is the job of the agency.

There’s some clever clever people out there, super-smart marketers, PR guys, really sh*t hot experts in their field who could have and would have done so much more for us with the way recent messages have been delivered. It’s exasperating.

Out of all the firms out there, I just can’t see why we have these oddballs doing our PR.

I see that the AP news was in fact RNS’d, I just didn’t see it. I’ll get my coat..

Glad to see this posted https://mobile.twitter.com/AFCEnergy/status/1143813679244292097 - this is exactly what we should be doing with every bit of news. Speaking of which, how come no RNS on plastics?

Hi Bumble, in essence you’re quite right and I might be being a little pedantic about this. Also, I’m not a tweeter or user of twitter so I may have missed a point that was blindingly obvious to others. All I really meant was, rather than AFC putting the tweet out themselves, they’ve retweeted what someone else has tweeted. Whether or not that makes a real difference I really don’t know, my only feeling is it would seem better if a site like proactive is redistributing ‘our’ tweet, rather than the other way round. Add them up and websites like Proactive Investors have more readers and followers than AFC and therefore them retweeting our tweets just feels to me better than us tweeting to say ‘hey, look what these people said about us’. We should be controlling the narrative and making best and exhaustive use of every single bit of positive news. A proper communication strategy and a team of people capable of delivering it is a prerequisite.

Thanks Notes. It’s exactly that.. all a bit disjointed. The posts that BB mentions are retweets linking to news, rather than tweets we’ve made ourselves. There’s a difference and it shows a chaotic and inconsistent approach to communications. And it begs the question, again: what value is there in Tuva? We get nothing from them and it would be better in my opinion to hire an effective and energetic marketing manager that can sit with the team at Dunsfold and get the message out properly.

What gets me so riled up though is the lack of thinking behind the whole way news is communicated. The recent tweet, the Rolec stuff, the ammonia integration (which is a really big deal), containerisation, whatever other news you want to think of.. all of these things could and should have been communicated better and far more strategically.

Why are we not reaching out, publicly and visibly, to the huge range of industry bodies, associations, renewables groups, government agencies, makers, builders, whoever..

We’re not engaging with them on social media. Liking their tweets. Joining and interacting in their groups. Getting a proper conversation going, increasing visibility.

The ammonia and EV news isn’t even on our Twitter page.

Why are we keeping such a low profile?

What is our PR company doing? Has Rennocks emasculated them or are they just useless?

At the very least they should be asked to repitch for the account. Where’s the smart, strategic thinking? Where’s the clever use of media / tie ups / interviews / the list goes on. They’ve brought nothing of value as far as I can see and it’s all so half arsed.

And don’t get me started on our website..

There is so much that AFC could should but isn’t doing in terms of outreach...

I just sense a lack of ambition here, and I hate to say it.

I so hope I’m wrong.

Let’s push for this to happen. I can’t believe we are under 5p again. There’s some serious explaining to be done. I’d like it to be in London as it’s far more accessible for most people and perhaps they can bring those nice chaps from Tuva to explain more about their PR strategy and how wonderfully it’s been executed. There’s no point Rennocks being there, they can leave him in his box. Absolutely effing fuming.

Wow. AFC and the PR people.. what are you playing at? The post on linked in https://www.linkedin.com/feed/update/urn:li:activity:6547436981347983360 was a totally wasted opportunity. The copy is dull as ditchwater, there’s nothing of substance, no story for those chancing upon us for the first time, nothing. Links to videos, more imagery, creative copy, Christ, anything would be better. It’s the internet, FFS. You can do what you want, there’s no limit on space, why the hell are we not engaging a proper bloody creative agency?? And PR?? This was your bag for heavens sake. I’m normally upbeat but boy oh boy am I cross about this. Pull your bloody fingers out FFS and use your brains. And if you have none, use someone else’s.

DW, I appreciate your frustration but perhaps rather than multiple posts pointing out the negatives, could I suggest you get a large paper bag and shout in to that instead. I’m sure you’ll find it cathartic. In the absence of bottom line fundamentals, the only thing driving the share price is sentiment. Irrespective of the argument as to whether or not the price is affected by comments on a bulletin board, you’re not helping us.

DW, you say "it’s an Israel company, they know how to play investors.." - could you elaborate?

FFS...

Couldn't see why not. This'll bounce all over the place for a while. Fine by me. GLAH