If you hate the media's narrative, buy the media and change it.26 Jul 2023 08:11
"People close to the company said, however, that the acquisition of City AM would provide THG with a series of commercial opportunities, while at the same time underlining the shifting boundaries of traditional media ownership.
Among the most significant motivations for the deal is said to be the opportunity to give clients of THG's Ingenuity digital brand-building and e-commerce platform - which include consumer goods giants Coca-Cola, Kraft Heinz, Mondelez and Nestle - greater access to a financially literate audience in the form of City AM's readership."