RE: RNS out16 Jul 2020 08:59
JOE Media Irish Business (Maximum Media)
MM, trading as JOE & Her, was founded in Ireland in 2010. it started as a single website (JOE.ie) and has evolved into Ireland's largest distributed media business with valuable brands & attractive audience profiles, with a portfolio that includes JOE, Her, SportsJOE, & HerFamily.
The business is Ireland's only distributed media business with real scale. As a result, it has capitalised on the structural shift in the media & advertising markets away from print mediums and towards digital platforms.
The creation of an Election 2020 podcast series, 'State of Us', became the focal point for a slew of video, audio and editorial content on JOE. This culminated on Sunday 9 February 2020, the day of the count and one of the biggest days in any Irish media year, when according to analysis of Crowdtangle data, JOE had the biggest share of voice of any publisher on Facebook and Instagram - including traditional politics media sources such as RTE News & The Irish Times.
JOE, Her, SportsJOE & HerFamily offer a full suite of digital advertising products to clients (including brands & advertising agencies), which can be tailored to meet their individual marketing needs. These services can be broadly categorised into two categories - Branded Content and Programmatic/Display Advertising, but can be expanded in the future.
The combined effect of the content, the team & the brand means JOE is the clear leader in Ireland among the 18-30 age group audience, which is a particularly attractive to brands & advertisers. This demographic represents the future of media & advertising, having grown up with a fundamental change the way media is consumed.
MADE is the MM's in-house agency. It creates white label content solutions for brands to help them improve their social media offering and communication to their target market. Given JOE's market position and credibility there is significant potential to expand this service, as well as grow the branded content and display advertising parts of the business.
SportsJOE
SportsJOE has established two flagship sports shows in 'The GAA Hour' and 'House of Rugby'. They have maintained their audience despite the onset of COVID 19 restrictions and the absence of any sporting action or fixtures.
The GAA Hour has seen an increase in its audio downloads for March/April 2020 compared to the same period last year - an average of 222k downloads per month for 2020 vs. 209k per month for 2019.
SportsJOE have worked with a portfolio of clients including EA Sports, FIFA and Guinness
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