MIRI10 Aug 2023 23:01
Stephan Beringer, CEO at Mirriad, said: "Partnering with Microsoft is an important milestone for the further development of our in-content advertising platform, proposition and business.
"Microsoft is a leader in cloud technology, cognitive and generative AI, which are key elements to the new marketing frontier that we're building. The new API is our first release in the collaboration with Microsoft and a main step on our path to scale through automation and integration with the programmatic ecosystem. The wide-ranging agreement with Microsoft can unlock significant benefits and opportunities for both parties as we continue to develop our technical capabilities and scale the creation and delivery of contextually relevant ad experiences in content."